What do you call a $24.75 billion dollar industry that ignores half its audience? Foolish? Misguided? Clueless?
Call it what you will, but many people call it the video game industry. Despite the fact 42 percent of American gamers are female, video game markets continue to push their product solely at their male audience.
We could get into an enormous discussion on female gamers and the portrayal of women in video games. I don’t want to do that; better minds than I lead thoughtful, insightful discussions on those topics. What I want to focus on is the marketing of video games, and how an industry’s attitudes can hamstring itself.
Video as Man-Territory
To be fair, the idea video games are a male-oriented hobby isn’t confined to the industry. The concept of the pimply teen boy huddled over a game console in his parent’s basement is well-established. More