What does it take to get 200 Brandeis University students to surrender their email addresses and other personal information to your company in a single day? A few years ago, it cost KangarooNet.com only the price of some mouse pads and T-shirts.
On that day two freshmen at the Waltham, Mass., University sat at a table covered with freebies, trying to entice fellow students to stop by. “Did you fill out this form, Becky?” one freshman, Alison Brown, 18, called to a dark-haired woman darting across campus. “Sign up, Rob!” cried the other freshman, Maggie Pawlawski, 20, to a guy in granny glasses, running to class. “I know you’re late, but it will only take a sec!”
Some students ignored the women, but many others paused to write down their email addresses, majors, and other personal information.
By the end of the day, Brown and Pawlawski were ready to deliver the completed forms to KangarooNet, a maker of Web-based research applications and a client of T, a youth marketing firm in Brighton, Mass.